The Easy Pay Gas Pump Concept
Overview
The idea of the “Easy Pay Gas Pump” concept stemmed from a 48 hour human factors challenge in which I was tasked with bettering the fueling service interaction from a universal design perspective.
User Testing
Purchased and pumped gas at 6 separate stations in downtown Savannah, GA.
User Journey Map
Arrive at Station
Open Fuel Lid (varies)
Exit Vehicle
select payment method
Card
Insert Card
Rapidly Remove Card
Enter Pin or Zip
Cash
Enter Station
Request $ Amount on Chosen Pump
Pay
Select Fuel Grade
Insert Gas Pump
Remove Gas Pump
Close Fuel Lid
Pain Point
Paying for gas can be unnecessarily difficult and dangerous.
With no standardized user interface customers are forced to reacquaint themselves with the nuances of each setup. These visual displays also become illegible overtime due to lack of regular maintenance.
Concept
The “Easy Pay Gas Pump” betters the fueling service interaction by removing the most prominent pain point. Making for a truly universal design. This concept employs the same payment process as an “E-Z pass” toll, by instantly scanning a decal on the car's interior when passing through.
Ideation
Development
The Easy Pay Gas Pump
